Planning, control and evaluation processes
Planning is important in the business so it ca be structured carefully to achieve marketing objectives it can be for a product, service or a brand. marketing planning is process is goal setting, analysing the current situation, creating the marketing strategy and allocalting marketing resources and monitoring. First Direct uses planning by online banking 24/7 keeping in touch with money management anywhere.
Control is important because with out control there can be no planning, control is a process of monitoring the proposed plans as they continue and change where necessary, also the use of objectives will give u a direction where you are heading if things are in control of plans. First Direct will use this process by making sure they are delievering good service to customers and customers are fining it simple ti use first direct as its aim is to be easy and quick with banking online.
Evaluation processes is important in marketing being able to recognise the strength and weakness pf programmes, policies, personnel, products, and organisation to improve their effectiveness, even though then most developed is guaranteed to result in maximum benefit for a company although market is changing they strategy that are effective today might not be in the future so the need to evaluate to see if they are achieving its objective. Process evaluation is helpful to implements or redefine a marketing effort. the common use for process evaluation and example include:Advertising efficiency,Number of inquiries generated by an advertisement, Cost per inquiry, Sales promotion efficiency, Number of inquiries generated by a promotion, Percentage of coupons/vouchers redeemed. This is good process for First Direct as it keeps the business up to date and if any changes are needed to be improved in the buiness.
Marketing audit considers both internal and external influence on marketing planning as well as a review of the plan itself. Marketing audit clarifies opportunities and threats which allows the marketing manager to make alterations ot the plan of necessary. there are number of tools and auidit that can be used such as swot anlaysis for the internal environment aswel as the external environment also pest and five forces ananlyses which focuses on the external enviroment. First Direct uses this technique as it helps what happening in the business for example if customers are taking full advantage of their banking service and if the business is suffering of a any weakness points so how could they improve this or if there is any rivals.
Planning is important in the business so it ca be structured carefully to achieve marketing objectives it can be for a product, service or a brand. marketing planning is process is goal setting, analysing the current situation, creating the marketing strategy and allocalting marketing resources and monitoring. First Direct uses planning by online banking 24/7 keeping in touch with money management anywhere.
Control is important because with out control there can be no planning, control is a process of monitoring the proposed plans as they continue and change where necessary, also the use of objectives will give u a direction where you are heading if things are in control of plans. First Direct will use this process by making sure they are delievering good service to customers and customers are fining it simple ti use first direct as its aim is to be easy and quick with banking online.
Evaluation processes is important in marketing being able to recognise the strength and weakness pf programmes, policies, personnel, products, and organisation to improve their effectiveness, even though then most developed is guaranteed to result in maximum benefit for a company although market is changing they strategy that are effective today might not be in the future so the need to evaluate to see if they are achieving its objective. Process evaluation is helpful to implements or redefine a marketing effort. the common use for process evaluation and example include:Advertising efficiency,Number of inquiries generated by an advertisement, Cost per inquiry, Sales promotion efficiency, Number of inquiries generated by a promotion, Percentage of coupons/vouchers redeemed. This is good process for First Direct as it keeps the business up to date and if any changes are needed to be improved in the buiness.
Marketing audit considers both internal and external influence on marketing planning as well as a review of the plan itself. Marketing audit clarifies opportunities and threats which allows the marketing manager to make alterations ot the plan of necessary. there are number of tools and auidit that can be used such as swot anlaysis for the internal environment aswel as the external environment also pest and five forces ananlyses which focuses on the external enviroment. First Direct uses this technique as it helps what happening in the business for example if customers are taking full advantage of their banking service and if the business is suffering of a any weakness points so how could they improve this or if there is any rivals.
I think you have added your notes more than once!
Posted by: ebitnow.com | 12/15/2009 at 02:13 PM
FD is missing?
Posted by: ebitnow.com | 12/15/2009 at 02:20 PM