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12/15/2009

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15 Dec 2009 13:36:27
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Marketing Segmentation and targeting- is when similar groups of people are put in to groups and are provided with products to match the group tastes and preferences example of this is 4 by 4 wheel drive which is target market is people who drive in the countryside. For example first direct will use this technique when customers from different age group open a account. below are different segmentation that are grouped in Geographic segmentation First Direct is based on people which come from different places the following are some examples of geographic variables often used in segmentation region, size, population...

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